For some reason, I find this story hilarious:
Video game giant Electronic Arts has admitted it funded a group of fake protesters who pretended to be Christians as a publicity stunt to spur interest in its upcoming action game very loosely based on Dante’s “Inferno.”
The game company hired a group of almost 20 people to stand outside the Electronic Entertainment Expo in Los Angeles on Wednesday, the Associated Press says. The phony protesters passed out amateurish material and held signs bearing slogans such as “Trade in Your PlayStation for a PrayStation,” “Hell is not a Game” and “EA = Electronic Anti-Christ.”
I can just imagine a bunch of snotty marketing types, sitting around a table drinking their latte grandes and trying to imagine how those hick “Christians” would react to their product. Their best idea was:
A web page in the crude style of 1990s web design was also created in connection with the stunt. It depicted crosses crushing the word “sin” and placed images of the King James Bible among phony condemnations and thinly-veiled promotions of the game.
I like the attention to detail: “images of the King James Bible” were used. For we can’t have any modernist, pagan bible like the NIV or The Message – people who read those editions would never protest the game.
Of course, what they don’t realize is that anyone who would be a “King James Bible” Christian would also probably think Dante’s Divine Comedy is just Catholic propaganda anyway.